CONTENT STRATEGY & INNOVATION

Sport Seeds advise and produce for Eurovision Sport and UCI a series of short forms videos for Digital, Social Media and Broadcast, featuring innovation et differentiating positioning of the 2019 Yorkshire edition, as a part of an overall content innovation strategy.

Below the Motion Design Explainer about a new event  introduced at the 2019 UCI Road World Championships in Yorkshire (22-29 September, 2019): The Team Time Trial Mixed Relay.

Your are wondering what it is? Check out the video below!

For more immersive narrative and storytelling, Sport Seeds has advised and produced course recon features with a former and local professional rider, Phil Deignan, to unveil key section of the final Harrogate circuit and last km with enhanced graphics and data, drone aerial shots. These productions have been provided for Broadcast as well as Social and Digital distribution:

HARROGATE FINAL CIRCUIT  KEY SECTIONS RECON (Broadcast)

HARROGATE LAST KM RECON (Social Media)